How to Use Office 365 Publisher to Create an Event Poster

Hosting an occasion for your business may be a good way to not only promote your business but also to determine a far better relationship together with your audience and drive sales. But, if you would like to host a successful event and ensure people show up, you've got to market it. And what’s the simplest thanks to promote your event? With a billboard in fact . Luckily, Office 365’s Publisher makes creating an occasion poster easy.

First of all, you don’t even need to spend money on expensive software to make your poster. If you have already got Office 365, then you've got Microsoft Publisher. This post will walk you thru the steps to make an excellent poster for your event.

How to use Office 365 Publisher to make an occasion poster

To get started together with your poster design, launch Publisher in Office 365. the primary screen that loads will show you all the various page sizes and built-in templates.

For the needs of this tutorial, we’ll start by selecting More Blank Page Sizes.

Office 365 Publisher More Blank Page Sizes

On subsequent screen, scroll right down to Publication Types > Posters then select the dimensions you would like your poster to be in. For the needs of this tutorial, I’ve chosen the quality A2 size.

Office 365 Publisher Posters

Once you’ve selected your document size, you’ll see the familiar Microsoft Office interface.

You can now start creating a billboard for your event.

 

Office 365 Publisher Interface

Using the tools available within the ribbon, you'll add text, insert images, add shapes, background color and more. during this example, I’m creating a billboard which will promote a weekend sale for a fictional florist boutique.

Let’s start by adding a picture which will help us promote our event. Click Insert > Pictures and insert a picture that you simply want to use for your event.

Using the guides, resize the image to suit your document and fill the whole background in order that you’re not left with white edges when printing the document.

Office 365 Publisher Image

Related: the way to use a stock photo 8 alternative ways 

Next, let’s add a shape that’s getting to function a background for the text. Click Insert > Shapes and choose the rectangle shape. Using the form guides, resize the form so it covers the left half the image. you'll also change the shape’s color in order that it matches the colour scheme of the image or your brand’s colors. to vary the colour , select the Format tab and click on Shape Fill and Shape Outline.

If you would like to form the form transparent, confirm it’s selected, then right-click thereon and adjust the transparency to your liking.

Office 365 Publisher Shapes

Related: 3 must-know Photoshop tricks for beginners

Once you’ve customized the form to your liking, it’s time to feature the text with information about your event. Click on the house tab and choose Draw text box tool. Drag out a text box then click together with your mouse inside the text box to start out typing.

You can then enter your event details and modify the text. Use the “Font” tab to vary the font and adjust the text size and color. Here’s what your finished poster — created with Office 365’s Publisher — seems like .

Office 365 Publisher Font

Related: Know the ins and outs of fonts for better websites

How to Prepare the Document for Printing

Once you’re proud of the planning , you would like to organize the document for printing.

To do this, you’ll got to save a few of versions of your document.

First, save your document within the Publisher format so you'll easily edit it afterward . Click File > Save then select the situation where you would like to save lots of it. When the Save as dialog appears, name your poster and confirm the file type is about to Publisher files.

 Office 365 Publisher Save

Next, you would like to save lots of it for printing. Click File again and this point select Export > but Commercial Printer. Select High-Quality Printing from the menu , click Pack and Go Wizard, and follow the prompts to export the file.

Office 365 Publisher Export

5 samples of using event posters to market your business

The beauty of hosting events and using event posters to market the event and your business at an equivalent time is that it works for any sort of industry. Below, you’ll see five samples of differing types of companies that have used events to boost brand awareness and connect with their audience.

San Francisco’s AIGA Chapter.

Local bar and occasional shop.

Rental company.

Bridal boutique.

Nonprofit organizations.

Let’s take a better check out the examples and begin brooding about how you would possibly create an occasion poster with Office 365’s Publisher for your business.

1. San Francisco’s local AIGA Chapter

example from Manual, a San Francisco design and branding studio. The studio designed a billboard to boost money for his or her local AIGA chapter while celebrating San Francisco’s design community in 2013.

2. Local bar and occasional shop

In this example, you'll see how an area cafe or a bar can use an occasion poster to market a special event for his or her patrons. you'll easily see who the event is for and when it’s happening.

3. Rental company

The next example shows a billboard designed for a true estate company and their rental division. The poster offers many details on what the event entails. It’s an excellent example of an easy design that shows even a solid color background paired with great typography can convey the proper message.

4. Bridal boutique

Take a glance at this lovely poster for a bridal showcase. the colours match the image perfectly and therefore the layout of the poster makes it easy to ascertain when and where the event is happening .

5. Nonprofit organizations

Lastly, if you’re a nonprofit organization, you'll see from this instance how you'll promote an occasion which will assist you raise the notice about your cause or the needed funds.